Identity
WLU
WLU
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Project
WLU
Discipline
Identity
Translating the personality of a fashion designer into a visual identity built around character, experimentation and play.
Translating the personality of a fashion designer into a visual identity built around character, experimentation and play.
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Impact
1
A brand with a personality
Rather than treating WLU as an abstract fashion label, I explored personification as the central rhetorical device, allowing the identity to behave almost like a character of its own.
Finding the mark
The identity emerged through repeated studies of lettering, symbols and proportions rather than from a predefined visual direction.
Building a visual world
Photography, fashion, typography and everyday visual references became part of an evolving archive used to understand what WLU could look and feel like.
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